New Balance is an iconic brand that has become a symbol of performance and style in the world of sports shoes. Its roots go back to 1906, when it was founded under the name New Balance Arch Support Company. It originally specialized in the production of insoles and orthopedic shoes, but over time it expanded into the production of running and tennis shoes. The uniqueness of New Balance lies in innovative technologies that offer not only maximum comfort and support, but also modern design. The brand is constantly evolving and creating products that meet the demanding requirements of athletes and fashion lovers.